Name It, Claim It, Brand It

Starting a practice, or putting a new name on an old one? Four steps get a firm from an idea to something clients can find, remember and hear from. Everything below is free to try.

1 Find a name

A firm name has to survive being said on the phone, printed on a card and typed into a browser. Put a word or two in below and see what comes back — partner surnames, your town, or whatever you do most of.

2 Claim the domain

New .com registrations start at $12.99, and the first year is free with any website bundle, hosting package or custom build. We register through our own registrar, so the domain stays in your name and you keep control of it.

Worth considering .cpa as well — a restricted domain only licensed CPA firms can hold, which makes it harder to spoof. We can register that for you too. More on domains

3 Get a mark

Your logo appears on your website, your cards, your letterhead and every document a client receives — usually before anyone has read a word about what you do.

We design logos for accounting practices specifically. You get two concepts to choose from for $150, and there are thirty samples of past work to look through first.

What you send us: your firm name, any colours you have in mind, and a sense of whether you want it traditional or modern. That is enough to start.

What you get back: two concepts, then revisions on whichever you pick, delivered in the formats you need for print and web.

4 Start talking to clients

A new name is only useful once people have heard it more than once. Mail Sprinkler sends your client list tax and financial news every month, in your branding, written by our team rather than yours.

The same system handles one-off campaigns — a deadline reminder, a law change, an invitation. Upload your contacts, group them however you like, and send to everyone or to one person.

Set it up once and your firm is in front of its clients twelve times a year without anyone writing a word. Turn the automation off any month you want to write something yourself.

Then You Need Somewhere To Put It All

A website bundle takes the name, the domain and the logo and turns them into a working site — with hosting, business email, monthly content, 100 calculators and secure file sharing already included. Live in under a day.