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How do I market myself as a CPA?

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How do I market myself as a CPA?

How do I market myself as a CPA?

How do I market myself as a CPA? As a Certified Public Accountant (CPA), you have a crucial role as a financial advisor and help businesses and individuals with several accounting tasks. However, unless through referrals, it is not easy to sit in your office and get clients coming to look for your services.

Considering that there are many professionals in the accounting field, it is important to distinguish oneself to stand out from the rest. One way to do this is to specialize in a niche to appeal to a target audience or emphasize on acquired qualifications, skills, and experience.

Unlike traditional forms of marketing that use printed media, radio, and T.V., the rapid growth of technology allows you to market your services through a website, social media platforms, podcasts, video marketing, etc. These channels offer the advantage of reaching out to more potential clients. For instance, you can create a website or blog and use it as a portfolio site to showcase your expertise. 

You will be more visible and connect with more people using the right marketing strategies. One such strategy is search engine optimization (SEO), whereby you have a website with content potential clients are likely to search for. Besides the content you need, keyword research, and brand monitoring, among other tasks, contribute to putting a website on the first page of a search engine like Google or Bing. You may not have a dedicated workforce to handle all the technicalities, but you can save time by working with companies that offer these services, such as SEO by Service2Client.

Another way to market CPA services is through e-mail marketing. This allows a CPA to keep clients engaged with the latest information on issues such as tax and finances. Luckily, there are services that you can take advantage of to help in e-mail marketing. Service2Client offers Mail Sprinkler, a service that allows you to send out newsletters automatically and also to send out custom mass campaigns to clients. Such services provided by professionals with a good track record save you time and help increase your revenue.

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